Kate Robinson Interactive Design

Resume

View my resume in web form below or download a PDF.

Experience

Interactive Art Director, Finelight—August 2006 to Present

1. Concepted and designed HTML/CSS and Flash websites, HTML e-mail campaigns, online media and CD-ROM presentations.
2. Developed information architecture for websites of varying sizes, creating deliverables such as sitemaps, content inventories, content plans and personas.
3. Art directed and oversaw the redesign of the website for Gwinnett Medical Center hospital. Project required a focus on improving the overall user experience as well as a design that was compatible with their current content management system.
4. Project managed and art directed the complete redesign of NewmarCorp.com. Responsibilities consisted of a site overhaul,
   including a site audit, information architecture, interface design, content input, style guide and client training. Worked closely with the development team to ensure proper design implementation and technical feasibility.
5. Collaborated with copywriters, web developers and account staff to develop creative and strategic solutions to interactive visual communication problems while maintaining time lines and budgets.
6. Worked on many web campaigns, developing visual concepts and designs for clients such as Vascular Access Specialists, Herff Jones and Penn Treaty.
7. Conducted site audits, competitive analysis and researched audiences and industries to create project cost and resource estimates.

Art Director, Finelight—May 2000 to August 2006

1. Created, designed and implemented print ad campaigns, collateral materials, annual reports, outdoor, direct mail,  television and websites, based on thorough market research and strategic marketing principles.
2. Collaborated with a small team to create new brand identity and multi-faceted awareness campaign for a new business pitch to an eight hospital health system in Detroit. As a direct result of work, our company was awarded six-figure account.
3. Coordinated and art directed still life and vehicle photo shoots.

Computer Skills

1. Adobe Creative Suite: Expert Level
2. Flash: Expert level in design and animation, working knowledge of ActionScript 2 and 3
3. Hand Coding HTML/CSS: Good working knowledge
4. Microsoft Office Suite: Expert Level

Awards

1. Indiana University Varsity Club 2003–2004 Annual Report:
1. National Gold ADDY—Annual Report
2. District 6 Gold ADDY—Annual Report and Best of Show—Print
3. Indianapolis Ad Club Gold ADDY—Annual Report and Best of Show—Print
4. AIGA Origination show, Merit Award

Education

1996–2000 Indiana University Bachelor of Arts in Studio Art with a concentration in Graphic Design. Minor in Art History.