The Devo Color Study
February 23rd, 2010 | Published in Illustration, Web Design, Web Strategy, music
I’m a big fan of the band Devo and when I heard their first album in close to 10 years was coming out I was quite excited. True to form though, there is nothing standard about this album. Devo has partnered with their record label, Warner Brothers and agency Mother LA to focus group the hell out of this record. Every decision about this album will be decided by us, the consumers; from costumes and brand colors to the musically stylings of the songs themselves. I’m hoping this is sarcasm to the nth degree, but I guess only time will tell.
This leads me to the Devo Color Study, one of the ways we the consumers can influence the band’s look. I personally thought the site was pretty fantastic. It starts off with a nice little welcome note from the COO of Devo Inc. and then jumps right in to the most unusual questions about color you’ll probably ever answer. Here are a few of my favorites.
My Devo color is red.
It will be interesting to see how they continue to make this interesting leading up to the album launch. Hopefully this type of humor will be prevalent throughout all aspects of the experiment, but with Devo you just never know.